Billboard Placement

 By: Hiba Moeen & Moiz Damani

Dou Talwar is often inflicted with lawn billboards that strike it like a viral disease, always eager to invoke bacterial influence in the ultimate consumers. What’s more interesting is that quite a few have started hiring Indian movie actresses as endorsers but the target market they attract might not have such purchasing power.

Local model cum business women have been trying their chance at lawn branding as well with some starting with selling shoes and later coming to terms with their profession inherited stuff, which is, selling awfully high priced clothes not to mention some ‘moulvi marketing’ (by you know whom) where the models’ faces are either covered or heads cut off … well, quite literally for the billboards only. What’s the point in hiding the face when the rest of the body is there flaunting off the newly launched brand, that is the question.

 

Now coming back to the main topic of discussion, breaking free from the lawn clutter was something quite extra ordinary that caught the eye of the marketer and consumer alike. A few months back, Dou Talwar got to have a unique billboard placement with the girl/woman (well, model you know) reaching out for Minute Maid, the 6 Tropical fruit Wonder. From what seems to be a warm and luxurious environment around in her billboard she reaches out to a somewhat cool effect of the juice brand (ehh, hot to cold?) … with a mutated slice of 6 in 1 fruit. This is simply amazing, however, it’s really not evident from mere observation about which billboard came first or whether it was done purposely.

Marketing in Pakistan is growing; it does have a future, provided you create room for healthy growth …

Below is a much clearer picture of the billboard placements (it’s borrowed, I couldn’t risk my phone to be taken out again, it’s a synonym of my hard work :P)

 Photographed by: Mr. Umair Mohsin