Marketing Maniacs

Survey for Social Media Consumers in Pakistan (Karachi)

2011-10-26T12:40:00.000-07:00

Depends on Your Advisor

2011-10-24T02:08:00.003-07:00

Billboard Placement

2011-08-17T02:41:00.000-07:00

By: Hiba Moeen & Moiz Damani Dou Talwar is often inflicted with lawn billboards that strike it like a viral disease, always eager to invoke bacterial influence in the ultimate consumers. What’s more interesting is that quite a few have started hiring Indian movie actresses as endorsers but the target market they attract might not have such purchasing power.Local model cum business women have

Attack of the Billboard Brands

2011-05-28T14:28:00.000-07:00

By: Sadia Rashid During the course of everyday commuting from home to work I’ve to travel the entire length of Shahra-e-Faisal. Since this is the busiest road of Karachi it is also the one targeted by every company for putting up their latest marketing communications (read ‘Billboards’). Due to a) being a marketing student and b) travelling alone, I generally have no other option but to keep

Olfrute goes Green

2011-03-23T03:10:00.000-07:00

By: Hiba Moeen When the nation gets a chance to show it’s patriotism for the country, it finds ways to do it through various means and when everything in the world begins with an ‘O’ it’s a known fact that it’s Engro foods. For a company that has been growing at the speed of the competitor’s desired light, it has been putting in utmost efforts to maintain it’s edge be it through new product

Creativity downfall in Pakistan

2011-03-16T03:53:00.000-07:00

By: Saeed u Zaman Shaikh It is cricket fever all around the country and the same fever is very much present in the brands. Most of the brands have come up with their special campaigns regarding the world cup and are supporting national teams. Some of the brands have come up with complete songs and some have started their dedicated cricket programs. Few of the brands have brought cricket feel in

Nescafe & Cricket

2011-03-11T22:22:00.000-08:00

Tetley in Pakistan

2011-03-06T22:57:00.000-08:00

By: Hiba Moeen Brands often witness the start of their journey coming to a standstill when they fail to facilitate the cultural aspects and norms of a society no matter how successful they have been in ages in their own country. What happened with Tetley in Pakistan is an interesting story, it failed to do well despite it’s established existence in the UK since 1837. Even in UK tea is preferred

"Hilarious Competitive Advertising by Omore and how Walls can react"

2011-02-24T23:30:00.000-08:00

By; Hiba Moeen These days people seem to be in an Omore buying spree, after continuous advertising finally Karachi gets to witness the arrival of this ice-cream. Though the entire product depth isn’t available, some variants do taste good than the competitors’. Now that a new competitor has arrived in Karachi after much of a delayed situation and advertisements which did not make sense in the

Confession of an MBA Student

2011-02-21T10:44:00.000-08:00

By: Hiba Moeen I am a direct consumer of credit hours,thus a potential candidate of thesis ...I think Midterms are from Mars,and am found in post semester pieces!Come collect me grade by grade,for, last moment cramming let me not learn but fade ... I haunt the campus in evenings,and search for my BBA social life.My daylight studies became prey to new beginnings,new grading policy makes me a

“Amazing BTL Activity by Peek Freans Farm House Cookies”

2011-02-19T12:16:00.000-08:00

By: Hiba Moeen Photo courtesy: My Wonderful Nokia Peek Freans has recently done wonders in terms of an amazing BTL activity at Park Towers. No matter how boring shopping malls may seem but some brands really do emerge as an ostentatious jewelry to attract children and adults alike. Creating a vintage farm scenario seems more Victorian than it could possibly sound especially the dressing and

Spamming Disguised as Social Media

2011-01-23T03:20:00.000-08:00